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  buyacar portfolio
 

 

OVERVIEW

buyacar has brought a fresh new alternative to buying cars online. Not only is buyacar cheaper than high street retailers, but they can shave weeks off lead times for new cars.

  
  VISIT THE SITE click here to visit the buyacar site
 
  March 2003
ORIGINAL BRIEF
A fresh, different approach that adds value to the customer experience & gives them confidence that they are buying a car from a professional business. Provide a different look & feel to jamjar, autocar, oneswoop, aa.com, virgin cars & fish4. Develop a brand & logo that can be used cross media for events, mailings & posters.		  
     
 
  September 2004
LAUNCHED
To a range of PR & design praise - see PR below. Since the launch buyacar has added the ability to save searches in 'my garage' and the ability to reserve a car online.		  
     
 
  JuLY 2005
PR ACTIVITY
PR coverage was limited to a few online sites and web-orientated marketing. However, considerable attention was given to the Birmingham motorshow 2004, where staff donned buyacar t-shirts and gave out credit card sized flyers for offers on the website. 		 
     
   
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