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  webpod portfolio
 

 

OVERVIEW

webpod was a concept design for a portal. It worked on the principle that only having 8 links for each category was the maximum number anyone can remember.

The site is a mental map as well as a navigation system.

  
  VISIT THE SITE click here to visit the buyacar site
 
  March 2003
ORIGINAL BRIEF
A fresh, different approach that adds value to the customer experience & gives them confidence that they are buying a car from a professional business. Provide a different look & feel to jamjar, autocar, oneswoop, aa.com, virgin cars & fish4. Develop a brand & logo that can be used cross media for events, mailings & posters.		  
     
 
  September 2004
LAUNCHED
To a range of PR & design praise - see PR below. Since the launch webpod has added the ability to save searches in 'my garage' and the ability to reserve a car online.		  
     
 
  JuLY 2005
PR ACTIVITY
PR coverage was limited to a few online sites and web-orientated marketing. However, considerable attention was given to the Birmingham motorshow 2004, where staff donned webpod t-shirts and gave out credit card sized flyers for offers on the website. 		 
     
   
  + more